Friends, if you have a business page on Facebook, you need to start using video. Why? Google owns YouTube. They want all your time and attention. Why? Advertising dollars. Guess what? Their main competitor is Facebook who also wants all your time and attention for the same reason.
Facebook is rewarding all organic video on their news feed with more reach than any other posts. Keep your videos short, definitely under five minutes. Even thirty second videos can be effective. If you really want to get results, try LIVE video on Facebook. You won’t believe how much attention you will receive. Early adapters to this type of posting will be rewarded (if they stick with it) with loyal audiences.
BUT – and this is a big BUT – your videos cannot BORE, IRRITATE, or HARD SELL. This means before you start recording a video, you have to have an idea of what you are going to say. Content matters. It might feel really awkward at first, but those who venture into this territory will be rewarded with the kind of results they have been wanting from their social marketing all along.
Don’t be intimidated. Yes, get your face in there if possible, but you do not have to be in the entire video. Highlight a product or talk about a great experience you have had recently with a customer. Tell a story. You can do this!
Show people who you are, what you do, why you do it, how it is done, and let them see your expertise. I would love to hear about your results.
Need help with your social marketing? Call for a free half-hour consultation. We also offer professional management of Facebook business pages.