What is neuromarketing? The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making.
As the validity of neuromarketing becomes established, marketers still struggle with it: Is it worth the investment (ROI)? What tools are most useful? How can it be done well? Some of the experiments have been as innocuous as observing where the eyes go first on a website and how long they linger before moving on to the next area. Others raise huge ethical red flags concerning privacy and emotional manipulation.
Some companies are already under scrutiny for running experiments without user consent—such as when Facebook manipulated nearly 700,000 users’ mood states in 2012 by altering their newsfeeds without informing them.
Although this may become a new way of learning and being more effective in marketing, the old fashioned ways of building relationships slowly over time with consumers will always win. Why? The businesses that take the time to build trust and respect understand how imperative RELATIONSHIP is. How are you working to build relationship with your customers?
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