I’ve been professionally managing Facebook pages since 2010. One of my FAVORITE things about FB is the immediacy it offers to business owners! Why? Well, here’s a great example: At one point I had four different kids in three different schools with three different start and end times and days off only sometimes coordinated. Snow days were a total nightmare. Why? I’d have to watch the news and HOPE I caught the scrolling for my students or tune in to the radio or maybe call the school phone number. All of these options were inconvenient for me – while still getting the kids breakfast, backpacks ready, school assignments signed, etc… IN CASE they DID have school.
Today, in the same scenario all the parent needs to do is pull up the school’s page on Facebook. DONE.
Let’s imagine a grocery store has a freezer that goes out. They can create a post on their FB page that promotes a great sale for their customers. They don’t lose revenue, and the customers can save $$!
How about a business that has 2/3 of it’s employees out due to colds or flu? They can tell people they’re operating on a skeleton crew and ask for their patience. Their customers will appreciate the heads up and not be upset if their phone call isn’t answered on the first ring.
One client recently had a giveaway of 4 AMC movie tickets on their page. They asked what people loved most about the Summer of 2019. This is great, as there is no right or wrong answer and people feel good while they’re sharing about things that make them happy! There were over 25 responses! When was the last time you had response like that on your page?
If you’re not tapping into the immediacy of FB, you’re missing opportunity. Talk about what’s happening TODAY. Have your finger on the pulse of what’s happening. The people on the page will be much more likely to respond. Many people watch the threads (conversations) on business posts.
Need help with your Facebook marketing? Call me! Jennie Poppenger with Face to Face. 303.518.0089