No other platform has the reach that Facebook has! It has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below.
71% of American adults use Facebook. For comparison, 38%of American adults use Instagram, and 23% use Twitter.
Seniors are the fastest growing group of Facebook users. 74% of Facebook users log in daily and spend an average of 38 minutes per day on the site. 15% of U.S. social media users shop on Facebook.
An average Facebook user likes 13 posts per month. That’s one almost every other day. The average user also makes five comments and shares one post every month.
Posting compelling content that encourages engagement will help ensure you get your share of those likes, comments, and shares!
90 million small businesses use Facebook. 87.1% of U.S. marketers will use Facebook marketing in 2020. Video is getting twice as much reach as other posts.
Need help with your social marketing strategy? Call Jennie Poppenger at Face to Face. 303.518.0089 | FacetoFace@q.com