Do people know your story? If they don’t, why not? Story is powerful and it’s how people connect with businesses. When I worked at Sofa Mart (part of the Furniture Row family including Oak Express, Bedroom Expressions, and Denver Mattress), I learned during training that the owner had started by making humble bean bag chairs in his garage. Then he moved onto BigSur Waterbeds. Remember them? If you’ve been in Colorado for very long, you may recall that he had a store next to Casa Bonita.
Learning the background of the company made me respect the man who had started with nothing and built it into something incredible! Similarly, people need to know the story of your business. It takes courage to start a business and so many of them fail. Did you ever go to Johnson’s Corner for a cinnamon roll? They used to have the red phones beside every booth. Why? Their menu would tell you while you waited for your food. They cared about truckers and wanted them to be able to call home while they were on the road. After I read that, it made me care about Johnson’s Corner and want to support them and see them succeed.
A lot of businesses are shifting gears today to deal with our unprecedented times. Smart business owners understand how imperative it is to include your customers in that journey. Be honest about the struggle, but share with them what you’re going to do and watch them come along side you! Anticipate the needs of the public and they’ll respond. Innovate! If you’re spending money on marketing without telling people your story, you’re not truly connecting. Your marketing will have so much power if people feel like you truly want to have a relationship with them! Need help telling your STORY? Jennie Poppenger,303.518.0089 | FacetoFace@q.com