Eighty percent of people say they don’t trust traditional advertising, but they DO trust a referral from a friend. Likes, Comments and Shares of business pages are inferred referrals. You’ll see increased exposure, top-of-mind awareness, and your expertise will be elevated as people see your professional posts!
Facebook uses targeted marketing to promote your business. When someone joins your Facebook page, a display on the mini-feed announces to all of their Facebook connections that they have become a friend of your business.