Neuromarketing

What is neuromarketing?  The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making.  As the validity of neuromarketing becomes established, marketers still struggle with it: Is it worth the investment (ROI)? What tools are most useful? How can it be done well? Some…

Have You Watched The Social Dilemma?

I’ve been asked this at least a dozen times in the last two months. Yes, I have. It’s a 2020 docudrama that explores the rise of social media and the damage it has caused to society that focuses on data mining, manipulation, and its effect on mental health. The most important ethical question is with…

Overcoming Fear

Do you feel like you’ve been in a constant state of responsiveness? This may keep you from dreaming, visualizing and setting new goals. Why? Fear is the energy that activates our negative character traits and shortcomings. What riggers fear? Circumstances that we don’t have control over. But we are not helpless. There is an antidote!…

DON’T WASTE MONEY ON BAD MARKETING

Do people know your story? If they don’t, why not? Story is powerful and it’s how people connect with businesses. When I worked at Sofa Mart (part of the Furniture Row family including Oak Express, Bedroom Expressions, and Denver Mattress), I learned during training that the owner had started by making humble bean bag chairs…

CRISIS = DANGER + OPPORTUNITY

The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. How can we use this opportunity for good? As more people are working from home, they’ll be online more than ever! Take advantage as a business owner to CONNECT. Use your business Facebook page to do this.…

PLANNING FOR SUCCESS

Facebook marketing requires a plan. Sometimes business owners are “too close” to their business. They don’t know what other people don’t know! After an assessment of their current efforts, we create a Digital Strategy together. Here are some practical tips that I usually share. Have a giveaway once a month. Post a video once a…

A CLEAR VISION FOR YOUR FACEBOOK MARKETING IN 2020

Facebook is a great tool for event promotion. List your business’ events for free and invite your page followers and friends to attend. People in your geographic area or those who have shared interests will see the event organically. Nothing builds relationship like meeting Face to Face! How do you VISUALIZE your business growth this…

MAKE 2020 AN EVENTFUL YEAR

Facebook is a great tool for event promotion. List your business’ events for free and invite your page followers and friends to attend. People in your geographic area or those who have shared interests will see the event organically. Nothing builds relationship like meeting Face to Face! Facebook is a great tool for event promotion.…

Facebook Marketing – By The Numbers

No other platform has the reach that Facebook has! It has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below.71% of American adults use Facebook. For comparison, 38%of American adults use Instagram, and 23% use Twitter.Seniors…